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Kharkiv is one of the 3 leading tech hubs in Ukraine, and also one of the largest cities, with respectively developed IT infrastructure and digital environment. According to an article published in 2019 by , Kharkiv has more than 500 tech & IT companies that enrolled 31K+ employees and professionals in the field. Out of these 500+ IT and tech companies from Kharkiv, more than 200 are registered on ��㴫ý and you can find them right away. 

Like in all other tech centers in Ukraine, Kharkiv IT companies and digital agencies export their services abroad, most of all in the EU (19%) and the US (75%). The market share was estimated at $962M in 2019, but today, it values way more. 

The average income of an IT professional in Kharkiv was around $2K/mo in 2019 according to , and $1458/mo according to the  based on 2021 data. The drop-off is caused by the pandemics and lower rates of project requests from abroad since the city as well as other locations from Ukraine depend on the international market and demand. 

In 2018, IT companies from Kharkiv were taxed at UAH 6.4B or $230M, money that went most of all to the municipality. Also, by 2025, under favorable conditions, Kharkiv IT market value expects to grow up to $2B by 2025. Also, in the near future, Kharkiv is expected to attract new investments in the sector from tech giants, and gain new accelerator, incubator, and startup programs that will boost the digital economy of the country. 

Overall, Kharkiv is one promising destination in Ukraine for IT companies and potential investors, but also for clients that would like to work with experienced BPO entities. Yet, the city, as well as the entire country depends a lot on political and economical development, and newly-on pandemics evolution. 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by ��㴫ý, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on ��㴫ý. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.