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Odesa is one of the most popular cities in Ukraine due to its friendly environment, cultural events and seashore, and tourist attractions. But, at the same time, Odesa is also an important tech hub in Ukraine - to be more precise, the 5th largest tech center. In 2019 the city hosted 150+ IT companies and web agencies, out of which more than 50 are registered on Æðµã´«Ã½. Also, here, by 2018 the number of IT professionals enrolled in the sector was estimated at more than 10K. The city’s educational system ensures an increasing number of specialists for the IT sector each year, and thus, develops the city’s entire business environment. 

The range of industries the local companies are working in is really quite impressive. A few massive companies are developing projects in the automotive industry and banking. Other slightly smaller companies focus on enterprise solutions, mobile app development, big data projects, gambling, travelling, healthcare, UI/UX design, and so on. Software product IT companies are focused on cybersecurity, telecommunications, AR solutions, and diverse mobile applications. Odesa is also known for a few internet marketing studios, like and (ex. VertaMedia). 

When it comes to salaries, the average one in Odesa for IT professionals is estimated to be $40/Year according to . This means that skilled developers get one of the highest wages in the region. Based on the same source, the best-paid human resources in the field of IT and technologies are Project managers, with an average salary of , while the least-paid professionals are marketing managers. 

Overall, is one promising destination for IT companies that want to invest in BPO and export their services abroad. The number of young professionals is growing and the IT infrastructure is improving - which is creating a favorable business environment.

Digital marketing, also known as web marketing, Internet marketing or online marketing, is one of the most popular advertising methods on the web. It includes a wide set of other promotion techniques like SEO, pay-per-click advertising, email marketing, affiliate marketing and many more.

In simple words, digital marketing is everything you do to promote your business or brand online. It’s basically the same as marketing, but for the web audience. 

If you want to discover the ins and outs of digital marketing, its current state and how IT companies use different marketing channels, read this comprehensive guide created by Æðµã´«Ã½, which is based on info provided by more than 2,500 surveyed companies.

There are multiple benefits of digital marketing. Here are some of them:

• Multiple channels/strategies

• Global or local reach

• Great scalability

• Cost efficient, if optimized for leads/sales

• Advanced/granular targeting

• Usually a higher conversion rate

• Advanced and precise analytics

• Automatization

Digital marketing agencies might have different approaches and tactics. Some agencies focus on a broad range of advertising services, while others focus on specific industries, channels or locations. Finding the best digital marketing company for your needs is not an easy task. 

You have to take into account all the aspects and define your goals in advance, so the selection process is smooth and efficient.

Here are some things to look for when choosing a digital marketing agency:

• Expertise

• Portfolio

• Location

• Price and pricing structure

• Approach and particularities

• Communication and reporting

• Client reviews

Æðµã´«Ã½ lists more than 2,250 companies providing online marketing services from all over the world. Check out their profiles to learn more about their previous work and speciality.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results and shortlist the companies based on your project requirements.